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STRENGTHEN YOUR
NON-PROFIT BRAND

WITH OUR ESSENTIAL TIPS FOR BUILDING A STRONG NON-PROFIT ORGANISATION

BELOW YOU'LL ACCESS:

Webinar Recording

Brand Strategy Template

Problem-Agitation-Solution Strategy

Webinar Presentation

5-Second Rule for Crafting Stories

Q&A Videos

WEBINAR RECORDING

Essential Tips for Building a Strong Non-Profit Brand Webinar held on Tuesday, 20 February 2024 at 18:00

WEBINAR PRESENTATION

Essential Tips for Building a Strong Non-Profit Brand Presentation

Brand Strategy

The Brand Strategy Template above can be used to develop your brand direction and strategic expression. Following this strategy allows you to build a strong foundation for your brand. This template can also be used to rebrand legacy organisations and brands.

5-SECOND RULE

The 5-Second Rule should be your go-to method in developing your marketing message, website landing pages, and brand introductions.

Within 5 seconds, explain:

  1. What do you do for people?
  2. How do you do it?
  3. What do audiences need to do to gain access to what you do?

PROBLEM-AGITATION-SOLUTION STRATEGY

The problem-agitation-solution strategy is a good strategy to use in videos. Pages/Ads with great video increase conversion by 86%.

Here you can lay out the problem that audiences are likely experiencing right now, agitate the problem by highlighting any agitations, and offer your solution to the problem.

Remember: Buying decisions are always made based on emotion first, and then backed by logic.

Websites Where You Can Access Free Images

Q&A Videos

MORE ON BRANDING

  • Strategies to Rebrand Older Brands
  • Personalised Feedback to Each Non-Profit That Joined Webinar (Brand & Website Tips)
  • How to Remain Consistent
  • Collaborating & Partnering With Others: Getting Other Brands to Associate With  You

MORE ON STORY CRAFTING

  • Enhance Your Messaging: Sell Yourself in  a Shorter Time
  • Creative Storytelling in Branding
  • Create Great Stories About Your Audience
  • Drawing Attention Using Images & Videos
  • Examples of Ad Sets
  • Attracting Skilled Volunteers Aligned With Your Vision & Mission
  • Building a Marketing Team Using White Label Services

MORE ON FUNDING

  • Sales Funnels 101 for Non-Profits
  • How to Identify New Funding Streams
  • What Will Make Organisations Associate With You
  • How to Identify The Goals of CSR Departments
  • Creating Synergy When Drafting Funding Applications & Proposals
  • Approaches to Attract Funders

NPC Number: 2023/938408/08   |   NPO Number: 301-228   |   PBO Number: 930080419

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