STRENGTHEN YOUR
NON-PROFIT BRAND
WITH OUR ESSENTIAL TIPS FOR BUILDING A STRONG NON-PROFIT ORGANISATION
BELOW YOU'LL ACCESS:
Webinar Recording
Brand Strategy Template
Problem-Agitation-Solution Strategy
Webinar Presentation
5-Second Rule for Crafting Stories
Q&A Videos
WEBINAR RECORDING
Essential Tips for Building a Strong Non-Profit Brand Webinar held on Tuesday, 20 February 2024 at 18:00
WEBINAR PRESENTATION
Essential Tips for Building a Strong Non-Profit Brand Presentation
Brand Strategy
The Brand Strategy Template above can be used to develop your brand direction and strategic expression. Following this strategy allows you to build a strong foundation for your brand. This template can also be used to rebrand legacy organisations and brands.
5-SECOND RULE
The 5-Second Rule should be your go-to method in developing your marketing message, website landing pages, and brand introductions.
Within 5 seconds, explain:
- What do you do for people?
- How do you do it?
- What do audiences need to do to gain access to what you do?
PROBLEM-AGITATION-SOLUTION STRATEGY
The problem-agitation-solution strategy is a good strategy to use in videos. Pages/Ads with great video increase conversion by 86%.
Here you can lay out the problem that audiences are likely experiencing right now, agitate the problem by highlighting any agitations, and offer your solution to the problem.
Remember: Buying decisions are always made based on emotion first, and then backed by logic.
Websites Where You Can Access Free Images
Q&A Videos

MORE ON BRANDING
- Strategies to Rebrand Older Brands
- Personalised Feedback to Each Non-Profit That Joined Webinar (Brand & Website Tips)
- How to Remain Consistent
- Collaborating & Partnering With Others: Getting Other Brands to Associate With You

MORE ON STORY CRAFTING
- Enhance Your Messaging: Sell Yourself in a Shorter Time
- Creative Storytelling in Branding
- Create Great Stories About Your Audience
- Drawing Attention Using Images & Videos
- Examples of Ad Sets
- Attracting Skilled Volunteers Aligned With Your Vision & Mission
- Building a Marketing Team Using White Label Services

MORE ON FUNDING
- Sales Funnels 101 for Non-Profits
- How to Identify New Funding Streams
- What Will Make Organisations Associate With You
- How to Identify The Goals of CSR Departments
- Creating Synergy When Drafting Funding Applications & Proposals
- Approaches to Attract Funders